This article is a summary of my notes from the ‘How to Improve Your Results with Digital Out of Home‘ session at Digital Marketing World Forum 2026. The presenter was Chris Felton. Director of Commercial Marketing, JCDecaux. I’ve used AI to turn my notes into a short summary that’s in line with my writing style.…

This article is a summary of my notes from the ‘Why Your Product Needs a Narrative‘ session at Digital Marketing World Forum 2026. The presenter was Elliot Rayner, Head of Storytelling, OWOW. I’ve used AI to turn my notes into a short summary that’s in line with my writing style. We’re heading into what Elliot…

This article is a summary of my notes from the ‘Becoming the LLM Whisperer‘ session at Digital Marketing World Forum 2026. The presenter was Wesley van der Hoop. Global Head of Search, Unique Vacations Ltd. I’ve used AI to turn my notes into a short summary that’s in line with my writing style. LLMs now…

This article is a summary of my notes from the ‘The Art & Science of Video on Linkedin‘ session at Digital Marketing World Forum 2026. The presenter was Wensy Antoli. Creative Strategy Lead, Linkedin. I’ve used AI to turn my notes into a short summary that’s in line with my writing style. “Video is eating…