Lazy post.
They’ve been around since 2020, but I’ve just discovered a British start-up called Nothing. They make tech; headphones, phones, watches etc. They’ve got a brand energy and an ethos that excites me.
Bought the watch. Considering the phone. Will be keeping a close eye on them and their Chinese-Swedish CEO, Carl Pei.
Fingers crossed they don’t go down the millennial corporatism route (another phrase I’ve recently learned) of brands like Brewdog.
I wish them well!

